Seb Weller

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Seb founded WMA in August 2013 after 12 years at Sony Music (BMG prior to the Sony BMG merger) where he worked in a number of digital roles. His most recent position as Digital Strategy & Marketing Director for Sony Music UK saw him oversee the digital marketing programme for the labels’ wide roster of artists, including the likes of One Direction, Daft Punk, Olly Murs, Justin Timberlake, Paloma Faith and Beyoncé to name a few.

After helping set up the Sony Music digital business, including their mobile and fixed line activity, Seb and his team of twenty-three digital specialists were focused on delivering unrivalled digital marketing exercises based on insight and strategic planning. Key areas included official digital touch points, social media strategy, digital partnerships, CRM, mobile initiatives, digital PR & digital advertising.

In addition to being appointed the youngest director at Sony Music in 2009, Seb has also picked up 7 Digital Music Awards and was featured as the youngest entry in Marketing Magazine’s ‘Next Generation Power 100’. He previously sat as a BIMA chair entertainment judge and was shortlisted for a Revolution award, along with being featured in the 2013 BIMA Digital Hot 100.


The Old Treacle Factory

24-40 Goodwin Road


W12 9JW

+44 (0)208 123 9888

New York

134N 4th St


NY 11249


+1 646 713 2042

Los Angeles

1370 N. St. Andrews Place

Los Angeles

CA 90028


+1 646 921 0203


901 Woodland St


TN 37206


+1 615 2099 179


345 Bourke St


VIC 3000


+61 426 955 841