Heather Swaine

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Heather has over 12 years of music industry experience, having started in the digital department at Virgin Records in 2004. From there she moved to EMI Records where she worked with artists such as Robbie Williams, The Magic Numbers, Pink Floyd and Iron Maiden. In 2007 Heather moved to indie label Gut Records as Digital Marketing Manager.

When Gut closed its doors in 2008, Heather moved to a small music PR agency and then a larger consumer PR agency, where she was responsible for digital campaigns for several brands including MTV, Comedy Central, BBC and Channel 4. In 2012 Heather was offered the role of Head of Online PR at Warner Bros. Records, working with artists such as Lianne La Havas, Johnny Marr, Jason Derulo, Wiley, Michael Bublé and Green Day.

Following the Warner/Parlophone merger, Heather took a senior role at music agency Charmfactory, where she ran successful and creative digital PR campaigns for artists including Hozier, Rixton, Zero 7, FEMME and The Mercury Music Prize. Heather started at WMA as Publicity Director in May 2015 and has been a driving force in agency growth over the past two years.


The Old Treacle Factory

24-40 Goodwin Road


W12 9JW

+44 (0)208 123 9888

New York

66 Green Street


NY 11222


+1 646 713 2042

Los Angeles

1370 N. St. Andrews Place

Los Angeles

CA 90028


+1 646 921 0203


901 Woodland St


TN 37206


+1 615 2099 179


345 Bourke St


VIC 3000


+61 426 955 841