Digital Channel Manager (new-york)

ABOUT WMA
WMA partners with industry-leading clients, including Universal Music, Sony Music, Live Nation, Disney, Netflix and Amazon, to create impactful and cohesive digital campaigns. We drive genuine engagement by connecting brands, artists and their audiences across music, entertainment, lifestyle, and technology. WMA’s global team is highly experienced and collaborative with bases in London, New York, LA, Nashville and Singapore.

THE ROLE
Join WMA as a Digital Channel Manager and drive the social media strategy for some of the biggest names in music and entertainment. You will be responsible for developing and executing best-in-class social media campaigns, managing client relationships and driving measurable results.

KEY RESPONSIBILITIES

– Manage and execute innovative social media campaigns across a range of client accounts, including high-profile artists, emerging talent, and music-focused brands.

– Develop and implement data-driven social media strategies across multiple platforms, optimizing content and channel performance to maximize engagement and deliver measurable results in order to achieve client marketing objectives.

– Create and manage detailed content calendars and schedules across key platforms, including TikTok, Instagram, Facebook, X, Snapchat, Threads, and YouTube.

– Build strong client partnerships, leading on all aspects of account management including day to day communication.

– Liaise with social media platform representatives to stay informed on best practices and emerging trends.

– Utilise social media analytics tools to track campaign performance, generate actionable insights, and deliver clear, concise reports to clients.

– Craft engaging and platform-specific copy for social media posts, official websites, and e-newsletters.

– Conduct social listening sweeps and construct thorough sentiment reports based on f indings.

– Create, manage, and optimize paid social media advertising campaigns.

– Produce low-lift social edits on static assets and short-form videos.

– Lead content capture days at live shows, video shoots, and studio sessions.

– Collaborate with WMA’s other specialist teams to provide integrated solutions and amplify campaign impact.

– Contribute to the development of innovative new business pitches.

– Mentor and support junior team members.

SKILLSET

– Passionate and knowledgeable about current social media and music /entertainment trends, with a genuine interest in all things social.

– Proven experience strategising, executing, and analysing social media campaigns, showcasing measurable results.

– Proficient in social media analytics platforms (e.g., Meta Business Suite, X Analytics, TikTok Analytics), with the ability to translate data into actionable insights.

– Excellent at building strong, long-term relationships with artists, their management teams and labels, fostering trust and collaboration.

– Confidence in leading all aspects of client communication, including strategic planning, weekly calls, agenda preparation, and performance reporting.

– Exceptional verbal and written communication skills.

– A collaborative approach driving effective team work in cross-functional teams.

– A proactive attitude and proven experience identifying and resolving problems.

– Ability to manage time well, to respond promptly to clients and team members, prioritising effectively and ensuring clear and timely communication and delivery.

– Understanding of evolving digital technologies and the ability to research, evaluate, and implement new opportunities to enhance campaign performance.

– Highly creative mindset with a strong attention to detail, ensuring the delivery of high-quality and engaging content.

– Strong desire to build and nurture industry relationships, actively expanding your music industry network.

EDUCATION & EXPERIENCE

– Bachelor’s degree in Marketing, Music, or related field preferred.

– Proven experience in social media and digital channel management within the music industry.

– Proven experience delivering social media campaigns for high-profile artists.

– Proven experience independently managing multiple campaigns and social accounts.

– Proven experience delivering social media campaigns based on audience insights.

– Proven experience analysing and utilising data to provide strategic insights.

WHO WILL YOU BE WORKING WITH?

– WMA’s US and global social team

– Clients – brands, talent, labels, talent management

– WMA’s social creative teams

– Artists/bands (major to unsigned)

Start Date
ASAP

Salary & Benefits

Competitive salary, dependent on experience.

Diversity & Inclusion
At WMA culture is vital to us. We are committed to continuing our efforts to grow a diverse and inclusive team. As an equal opportunities employer, WMA does not discriminate on the grounds of race, colour, religion, sexual orientation, age, marital status, gender identity, national origin, disability or any other applicable legally protected characteristics in the location in which the candidate is applying. If you want to work with a talented team of people who are passionate about what they do, we’d love to hear from you.

Please note no recruitment agencies will be considered.