Sonali de Alwis

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With ten years of experience at Sony Music Entertainment UK, Sonali has led creative campaigns for some of the biggest global music artists.

Most recently as Creative Manager, and having worked within the Sony in-house Creative team from the beginning of her career, Sonali has commissioned for a wide variety of labels including Columbia Records, RCA, Epic, Syco & Black Butter. She has extensive experience in creative strategy & planning, commissioning photography and filmed content, art buying, shoot production as well as project managing all aspects of digital, print and packaging design.

During her time at Sony, Sonali was the creative lead on all five years of front line One Direction album campaigns, which collectively sold over 20 million copies and charted at no.1 in over 25 countries.

With experience of producing and art directing shoots in the UK, Europe, US and Japan, Sonali has an international aesthetic as well as global creative and business networks.


The Old Treacle Factory

24-40 Goodwin Road


W12 9JW

+44 (0)208 123 9888

New York

66 Green Street


NY 11222


+1 646 713 2042

Los Angeles

925 N La Brea Ave

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Los Angeles

CA 90038

+1 213 438 9716


901 Woodland St


TN 37206


+1 615 2099 179


345 Bourke St


VIC 3000


+61 426 955 841