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Crystina Cinti

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Crystina has over sixteen years of experience working in advertising, the brand entertainment space and brand partnerships.

Crystina started her career in account management at Publicis, before joining Saatchi&Saatchi and working across film, TV documentaries, events and music releases, working with brands like Sagatiba, Dr Martens and Shockwaves.

In 2008 Crystina joined Sony Music as Business Director to help launch the pan European creative agency, SBX, which was set up to develop marketing partnerships between talent and brands. Should be “She went onto lead Reebok Classics’ music strategy across Europe, collaborating with the likes of Alicia Keys, Mike Posner and Labrinth. She also led the UK partnerships business and worked closely with Sony businesses, including Sony Headphones, helping to launch multiple artist led product campaigns, content programs and product development with The Script, Katy B and Hurts.

Following this, Crystina was promoted to Senior Director of Strategic Partnerships working closely with Sony Mobile, as co-author and co-creator of Xperia Access, a content program and platform giving Sony Mobile users exclusive access to the best of Sony Music artists, the music industry, and events.

London

The Old Treacle Factory

24-40 Goodwin Road

London

W12 9JW

+44 (0)208 123 9888

New York

66 Green Street

Brooklyn

NY 11222

 

+1 646 713 2042

Los Angeles

925 N La Brea Ave

4th Floor

Los Angeles

CA 90038

+1 213 438 9716

Melbourne

345 Bourke St

Melbourne

VIC 3000

 

+61 426 955 841