With 10 years’ experience at Sony Music Entertainment UK, Sonali has led creative campaigns for some of the biggest global music artists.
Most recently as Creative Manager, and having worked within the Sony in-house Creative Team from the beginning of her career, Sonali has commissioned for a wide variety of labels including Columbia Records, RCA, Epic, Syco & Black Butter. She has extensive experience in creative strategy & planning, commissioning photography and filmed content, art buying, shoot production as well as project managing all aspects of digital, print and packaging design.
During her time at Sony, Sonali was the creative lead on all 5 years of front line One Direction album campaigns, which collectively sold over 20 million copies and charted at no 1 in over 25 countries.
With experience of producing and art directing shoots in the UK, Europe, US and Japan, Sonali has an international aesthetic as well as global creative and business networks.