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JOY CROOKES RELEASES OFFICIAL ‘POWER’ VIDEO

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“Assured beyond her years” The FADER

“The kind of sound that blew up a post-Fugees Lauryn Hill… we can’t get enough” Notion

“All the grandeur of Lana Del Rey… a masterclass… it’s hard not to be slightly in awe.” The Line Of Best Fit

“Prodigal… artful, assured and touched with a real sense of emotion.” CLASH

“The next big thing… pop’s newest powerhouse” Wonderland

“Cinematic, soulful pop sounds… a strong statement of intent… Joy Crookes could be around for a long time.” The 405

Today Joy Crookes reveals the beautiful, striking video for ‘Power’, featuring Joy with her Mother, Grandmother and a host of formidable friends. The video comes off the back of her highly anticipated debut EP ‘Influence’, featuring intoxicating previous releases ‘Sinatra’, ‘New Manhattan’, ‘Bad Feeling’ and ‘Power’ alongside new track ‘Mother May I Sleep With Danger’, featured in Apple Music’s ‘Best Of The Week’ playlist on release.

The wrathful, sparsely-produced ‘Mother May I Sleep With Danger’ (prod. Tev’n) was inspired by Joy’s mother’s outlook on how she lives her life, combined with an experience involving her boyfriend’s mother, who banned her son from leaving Belgium to join Joy in London.

Joy recently celebrated the EP release at a very special, sold-out headline gig at Corsica Studios in July, featuring support from Kyan and Sunken.

Co-written by Joy in its entirety, the remarkable ‘Influence’ EP features production from Tev’n (SBTRKT, Celeste, Lily Allen), Alex Hope (Troye Sivan, Tove Lo, Jack Antonoff) and Michael Percy, and sees the formidable rising talent continue her ascent to the upper echelons of 2017’s new stars.

2017 is proving a game-changing year for the singer-songwriter, with a packed show at London’s Bushstock festival, an outstanding performance at Live Nation’s hyped The Source night and a Sinead Harnett support slot in just the past couple of months. Scoring plaudits from The Fader, The Line Of Best Fit, NOTION, CLASH, Wonderland, The 405 and more, Joy also gained a fan in Brooklyn Beckham, who shared ‘Bad Feeling’ on Instagram to much esteem. This comes in addition to top slots on Spotify and Apple Music’s influential new music playlists.

Joy’s bold visual aesthetic, powerful lyrics and sophisticated modern pop sound are proof of this striking new talent’s deep and longstanding obsession with music. It’s an obsession rooted in incredibly eclectic music; some of her favourite artists including Massive Attack, Black Uhuru, Billie Holiday and Young Marble Giants.

“My love for music is so unconditional that it’s almost like a family member to me,” says the 18-year- old South Londoner, to which her exceptional song-craft and intrinsic understanding or melody and rhythm testify.

Joy Crookes online:

twitter.com/joycrookes

facebook.com/joycrookes

instagram.com/joycrooksie

soundcloud.com/joy-crookes

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