Senior Digital Strategist
Emma joins us as Senior Digital Strategist after living and breathing digital strategy for Fortune 500 brands like Lay’s, Ruffles, San Pellegrino and MasterCard during her 3 years at award-winning creative agency, Deep Focus. Her experience ranges from channel management to high level brand strategy, making her beyond equipped to provide 360 insights and thoughtful recommendations for a variety of brands and artists.
Her personal passion for music has drawn her to join WMA, where she will be splitting her time between being based at WMA NY and working in-house at Republic Records – part of Universal Music Group and the biggest label in the US, boasting 150+ artists on their roster – growing the brand across all digital channels.
Putting the Global in WMA Global, Emma was born in Australia, raised in Denmark and having traveled to six out of the seven continents, she’s a true citizen of the world.